Adam Groom headshot

Adam Groom

Vice President of Sales

Northland Controls

Adam Groom helps organizations manage the changing threat landscape with critical event management as a service.


Smooth Operator: How End Users Feel About Typical Sales Tactics and How to Innovate Your Sales Approach

Presented by Danny Chung, Adam Groom at 1:15 PM on Monday, August 23rd.

As security professionals, we’re either selling or on the receiving side of sales pitches, or maybe even on both sides at times. This session will be an open dialogue between an individual typically on the receiving end of sales pitches (Danny Chung) and an industry sales leader (Adam Groom) to talk about the sales approaches…