Smooth Operator: How End Users Feel About Typical Sales Tactics and How to Innovate Your Sales Approach

Monday, August 23rd

About the Session

As security professionals, we’re either selling or on the receiving side of sales pitches, or maybe even on both sides at times. This session will be an open dialogue between an individual typically on the receiving end of sales pitches (Danny Chung) and an industry sales leader (Adam Groom) to talk about the sales approaches that work, the tactics that should be avoided and ways to think outside the box when it comes to sales. We will identify and address some of the tactics that end users dislike the most, how to adjust your approach when following up on a lead, what builds trust and confidence in the sales professional from the end user perspective and innovative thinking when it comes to sales.

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Supplemental Resources

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