Senior Digital Communications Specialist
Before working for ASSA ABLOY, Benji Bolick had started a coaching and training business that helped entrepreneurs develop a stronger digital presence through website creation, social media marketing and personal branding. When the COVID-19 pandemic hit, he used these same skills to build his personal brand and the persona — The Door Dork — was born! Millions of LinkedIn views and thousands of followers later, he has refined his digital skills to help grow his company’s online presence. Now he wants to share what he knows with you!
Building Your Personal Brand
Personal branding is all about authenticity and discovering ways to distinguish yourself as a professional in today’s competitive marketplace. There are many ways to use your strengths to create your own unique value proposition.
Take part in candid conversation with two personal brand ambassadors and discover how to create a personal brand that reflects your likes, interests, values and personality. Set your business apart by communicating your viewpoints, building a consistent presence and visual identity and optimizing industry influence and engagement through deliberate content creation that aligns with your personal brand.